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Tennis season is well underway, with Queens kicking off today and Wimbledon just around the corner, what better time to look at the quintessential sartorial style of the gentlemen’s game. From the classic enduring style of the icons and fashion founders René Lacoste and Fred Perry through to the iconoclasts of the 70’s and 80’s, tennis has always made a style statement.
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René Lacoste

Knicknamed “The Crocodile” because of his tenacity on the courts, the crocodile emblem and Lacoste clothing brand is a lasting legacy. Breaking the mould, Lacoste preferred short sleeve knit shirts to the full dress shirts traditionally worn, sensing a demand for this look, his clothing line was born, the pique polo evolved and a style trend was set.

Rene Lacoste Tennis Style

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