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Tennis season is well underway, with Queens kicking off today and Wimbledon just around the corner, what better time to look at the quintessential sartorial style of the gentlemen's game. From the classic enduring style of the icons and fashion founders René Lacoste and Fred Perry through to the iconoclasts of the 70's and 80's, tennis has always made a style statement.
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Fred Perry

Perry defied the snobbery that existed around the game with his working class background, showmanship and celebrity like status off the court. His physique was honed and his style was sharp, he’d even change if going into a fourth set to feel fresh and confident. Fred Perry launched his clothing line in the late 40’s, he invented the sweat band and his classic polo shirts and wreath logo became synonymous with the game.


Fred Perry Tennis Style

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